After more than 30 years of development in China's security industry, the market has basically entered a mature stage, and most security SMEs are struggling to survive in a meager background. With the continuous introduction of various new policies, large-scale enterprises have accelerated the integration of large-scale and intensive integration in the environment of intensified market competition. At the same time, leading enterprises in the fields related to security, such as electronic information, have gradually become involved. Security industry development tide. In the context of this double attack, small and medium-sized security companies must realize early transition in order to find their own survival opportunities.
2014 security industry status According to the data of China's security industry in recent years, China's security industry has maintained a high rate of growth in recent years, and the scale of the industry has continued to expand. According to calculations, in 2014, China's security companies reached more than 30,000, and the total industrial output value will reach 428 billion yuan, an average increase of 17.4% over the five years. In 2014, the industry's added value was 154 billion yuan, and the average growth in the past five years was 16.7. %.
From the industrial structure point of view, in 2014, the total output value of the security industry, security products for 170 billion yuan; security engineering and services market is about 230 billion yuan; operating services and other 28 billion yuan. Wang Yanji, chairman of the China Safety and Security Products Industry Association, said.
He pointed out that 'from the perspective of security product classification, the market value of anti-theft alarm in 2014 was 14 billion yuan, physical protection was 40 billion yuan, video surveillance was 80 billion yuan, access control was 25 billion yuan, explosion-proof security inspection was 8 billion yuan, and biological characteristics. Recognition and others are 3 billion. '
Under this background, large and medium-sized security companies with strength, size, and smooth flow of funds can achieve new profit growth through resource integration, industrial upgrading, and product transformation to ensure the leading edge of the enterprise, but account for the vast majority of the security industry. However, due to the constraints of small scale, weak overall strength and weak anti-risk ability, SMEs cannot successfully or quickly achieve industrial upgrading and transformation. Faced with the ever-changing market at home and abroad, these SMEs are resources, The brand still has no advantage in terms of overall competitiveness. With the fluctuation of RMB exchange rate and the increase in production costs, the SMEs that had originally had an illusion about price advantage are on the verge of death. Small and medium-sized security companies can only choose foreign capital. Giants and domestic large-scale group companies survive in the cracks.
In 2015, the security industry predicts that the last few days remain in 2014. In 2015, the company’s development plan has been basically finalized. With the construction of safe cities all over the country in full swing, the domestic security industry has gradually developed its ideas in the direction of digitalization, networking, intelligence, and high-definition. The domestic high-definition surveillance and intelligent security market has entered a stage of rapid development, and the market prospect is very high. broad. It is estimated that by 2015, China's security intelligent market will reach 160.96 billion yuan. The total industrial output value in 2015 will reach 500 billion yuan, with a compound annual growth rate of about 20%. As a part of social and public security, security, along with the development of social economy, its rigid demand is inevitable.
The integration of technologies such as the Internet of Things, big data, cloud computing, and 4G technologies has made the security industry more intelligent. According to the security industry market survey and analysis report released by the China Reporting Hall, it has been learned that in recent years, with the construction of safe cities across the country in full swing, the domestic security industry has gradually turned into a digital, network, intelligent, high-definition direction. Development, domestic high-definition surveillance, intelligent security market entered the stage of rapid development, the market prospects are very broad. It is estimated that by 2015, China's security intelligent market will reach 160.96 billion yuan.
Seize the segmented market and take the road of large-scale production. In 2015, the market is bright. How do security companies deploy? Seizing market segments and taking the road to scale are the choices of most companies. Security companies use their respective strengths to achieve a subdivided production model for their product lines, thereby jointly creating an industrial chain in the field of security, with a view to realizing the overall sustainable development of the entire industry, and becoming bigger and stronger.
In recent years, with security products entering various fields, the extension of the security industry chain has provided space for SMEs in the industry to survive, bringing new opportunities for industry and enterprises. Simple monitoring products or application technologies in a single area can no longer meet all requirements of the security market. The development trend of the security industry segmentation is becoming increasingly apparent. According to the security industry market survey and analysis report compiled by Yubo Zhiye Market Research Center, it is understood that the cruelty of the security industry in the industry is very prominent. Small and medium-sized enterprises have small scale and weak financial strength, and it is difficult to grasp the entire industry chain. Under the refined products, SMEs can firmly grasp the market trend. Put the quality and R&D of refined products first, combined with market demand.
Moreover, the homogeneity of security products is increasingly serious, the market can be developed, users become mature, user needs are increasingly personalized, and customers are increasingly refusing to homogenize. Therefore, the breakdown of product chains is also a trend in the development of the security industry. Wenzhou's attempt to make such a niche market as the largest in the world is an example. Many large-scale camera parts production plants have emerged in and around Shenzhen. At present, the security industry is still dominated by popularized security products. The security industry application and product chain segmentation is still only in the initial stage, but the foundation has been formed, and a segmented competition is beginning to start in some areas. In the future, the security market segmentation is bound to further expand, and Accelerate market competition and cooperation.
The security industry is in a period of transition from analog surveillance to digital high-definition surveillance. Due to the relatively high difficulty of high-definition monitoring and access technologies, and the relatively high barriers to entry, enterprises in the simulation era, large and small, and even workshop-style factories can enter this industry. The industry situation may never return. In the brutal competition between the survival of the fittest, SMEs will face the fate of being eliminated by the market if they turn around slowly. Against such a backdrop, how security companies can survive and develop steadily will require a large-scale development strategy. Only those companies with compatible hardware and software products, good product distribution channels, high-quality engineering and good operational services will have a bright future. To meet these conditions, companies must become a certain scale of security companies with a complete product line in the industry and a sound distribution channel. In accordance with the industry chain, M&A and reorganization of domestic excellent security companies is rapidly becoming the best way to cover a complete industrial chain of security and a large security company with a full product line in a short period of time.
Release date:2014/12/31 16:46:11
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