According to Sinopec Lubricants , as of the end of the third quarter of 2011, Great Wall Motor Oil 's sales in the New Zealand market increased by more than 50% year-on-year, and the number of customers in the auto repair plant accounted for 42% of New Zealand's entire automotive industry, which has become the New Zealand local market. An important lubricant brand.
According to reports, after Great Wall Lubricants entered the New Zealand market, they focused on the development of industries such as automobiles and agricultural machinery according to the characteristics of the local market, and established cooperation with local distributor Waitomo Petroleum to start the construction of the New Zealand marketing network. In less than two years, Great Wall Lubricating Oil quickly covered the New Zealand auto repair industry.
According to relevant sources, the market performance is a breakthrough in the localization of Great Wall International's strategic marketing, and it is the new progress of the Great Wall's continued international efforts. An industry expert who followed the development of Great Wall Lubricants' overseas business stated: “Globalization of resources, internationalization of products, and localization of marketing are strategic considerations for the layout of the Great Wall Internationalized 'full-industrial chain', from technology research and development to product manufacturing, and from logistics and transportation. To the sales network, the Great Wall is fully playing the game of internationalization."
According to reports, building a network of channels in New Zealand and other places and increasing brand promotion efforts is clearly in line with the rhythm of the Great Wall's internationalization and is also an inevitable choice. According to reports, in order to successfully enter the New Zealand auto repair market, the Great Wall is divided into two ways. On the one hand, it strengthens support for New Zealand distributors, and develops and services one-on-one, door-to-door for auto repair companies, while using road signs, magazines, and televisions. Such advertising effects, especially the sponsoring of promotional resources for the V8 events that have great influence in New Zealand, have made the Great Wall brand into New Zealand. As a result, the Great Wall formed a situation in which products, markets, and brands were simultaneously promoted, rapidly completing the layout in the New Zealand auto repair industry, and accelerating the rapid growth of the Great Wall brand automotive oil.
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