From the annual sales of 6,000 to 80,000 school bus market, the companies are gearing up.
“The first half of the school bus order will be more intensively released. It is expected that the annual market size will reach 80,000 to 100,000 units, and will continue to rise in the next two years.†The first international exhibition of school buses held on February 15th Shang Yang, general manager of the domestic marketing company of Xiamen Jinlong United Automotive Industry Co., Ltd.
Since the second half of last year, the school bus project promoted by the government from top to bottom has attracted the attention of the industry. Domestic mainstream bus companies such as Yutong, Xiamen Jinlong, Suzhou Jinlong, Ankai and Beiqi Foton have rushed to “grab the order†and even The American professional school bus company BlueBird (Bluebird) also spared no expense to transport a 12-meter-long school bus to Beijing for display and investment. According to the current domestic school bus average price of 300,000 yuan, 80,000 means that a new market of 20 billion yuan is about to start.
Although the school bus market is large, the development model is still unclear. The industry in the bus market is in arrears, or it has become a forerunner in the development of the school bus market.
20 billion yuan market launch
On February 15th, the No. 3 Hall at the Beijing International Convention Center was crowded, and people visited and inspected the eye-catching yellow school bus launched by various companies. Perhaps it is not expected that there will be so many visitors, and most manufacturers are not prepared to negotiate, so various business consultations are carried out on the school bus.
"We are optimistic about the school bus market and are currently negotiating with interested business partners to introduce the Bluebird school bus to the Chinese market." The company's BLUEBIRD school bus company product manager, Kedison, did not expect domestic customers to pay attention to Bluebird. The publicity materials and business cards prepared in advance were issued in just two hours.
The 12.6-meter standard US school bus shown by Bluebird is a prototype that will be delivered to Florida customers in the US for $70,000. If you do not include customs and other fees, the price of this school bus is not too expensive. “In the US, our customers can also buy in the form of monthly payments,†said Kodison.
Compared with the American school bus manufacturers that have come to participate in the exhibition, Chinese bus manufacturers are more active. Yutong Bus displayed four “long nose†school buses at its booth. According to Wang Wenbing, deputy general manager of Yutong Bus Co., Ltd., the sales volume of Yutong’s school bus last year was 3,000, which accounted for nearly half of the national sales of special school buses in 2011.
Adjacent to the Yutong Bus Booth, Xiamen Jinlong United Automobile has developed a long nose “Smart School Bus†for the school bus New Deal and released its smart school bus operation management system. This system combines GPS, video surveillance and video, driving speed limit, traffic statistics, identification, fingerprint recognition and many other electronic functions.
"Adding this system only costs more than 2,000 yuan, and the income is not much. We still value the application and promotion of school bus supervision technology." Yang Guojun, general manager of Jinlong United Automobile Marketing Co., in addition to the pilot in kindergartens and schools in Xiamen In addition to operations, Xiamen Jinlong is also cooperating with the Fujian Traffic Management Department to popularize the school bus supervision system. After the school bus project was included in the Fujian Huimin Project, Fujian plans to replace the non-dedicated school bus with the national standard school bus within three years, of which 1238 are planned to be replaced in 2012.
According to the survey, the market demand for school buses comes from the county and townships. The demand for each county is 100. In the future, the number of Chinese school bus market will definitely exceed that of the United States.†Yang Guojun said. It is reported that Guangzhou, Shandong, Liaoning, and Jilin are in the forefront of the dedicated school bus market, while the number of dedicated school buses in Beijing, Shanghai, Tianjin, and other places is only a single digit. In contrast, the US school bus that has been in development for many years currently has a market share of 380,000.
“The popularity of school buses has nothing to do with the local economic development. It depends only on the degree of attention of the local government.†Yang Guojun said, “So how fast the popularity is not dependent on the market, but on the inclination of policy resources.â€
School bus meager profit or become "bus second"
The data shows that the domestic dedicated school bus market has increased from 56 in 2008 to 702 in 2009, and in 2011 it has grown to 6,315, a significant increase. For the school bus market, each bus company has set up a special school bus division to carry out key marketing for this market.
Regarding whether the school bus market will repeat the mistakes of the bus market, Yang Guojun, “The arrears of school bus purchase expenses also exist, but there is no serious bus industry, because the government procurement method can solve the problem of once the car purchase funds are in place.â€
In fact, the special procurement and payment methods of the bus industry have plagued many domestic bus companies. The batch bus orders have made the bidding of the companies fierce, but the recovery of the car is a serious problem in the industry and even seriously affects the company's profits.
Wang Wenbing, deputy general manager of Yutong Bus Co., Ltd. also agrees with this view. He believes that the school bus operation adopts a market operation mode similar to the welfare nature, and the number does not have a huge number of buses, so it will not repeat the mistakes of the bus industry.
In fact, since the mode of special operation of the school bus operation department under the bus group company is still relatively common in various places, there are still many similarities between the purchase and operation of school buses and buses. At the same time, from the representative of the school bus operation, we also learned that, like the bus, whether the government funds can be put in place and subsidized is a major problem that plagues the operating departments to purchase school buses.
"The task of purchasing a school bus is definitely to be carried out, but if the government does not pay, we cannot buy it first." A representative of the passenger company in Binzhou, Shandong, told the reporter.
One-time expenses for vehicle purchases are not a small amount. Due to the special attributes of the school bus, the high school bus idle rate and low driver income have become practical problems that the operation department is difficult to solve.
"Because of the full market competition, the Chinese bus industry is already a low-profit industry, and the low profit margin of 3% to 5% is the normal state of the industry." Wang Wenbing said.
At present, the trend of meager profit management has also spread from the bus manufacturers to the upstream and downstream parts manufacturers. Nanjing Iveco Automobile Co., Ltd. technical support for Yuejin chassis business Sun Huaxi pointed to a 10-meter special passenger car chassis displayed by his company. "The price of each bracket on the chassis is transparent, so it is impossible to demand high profits. The profit of the business is also lower than that of the bus manufacturer."
“The initial goal is not to make money from the school bus market. The important source of the company’s profit is still the large and medium-sized passenger cars.†Another bus company said, “The new market segment of the school bus is to capture the flag and grasp the market initiative. If the number of school bus orders is too large, it will be unbearable in terms of production capacity and profits."
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