Dongfeng own brand sales are expected to reach 3 million units in 2016
"Twelve Five" began, Dongfeng Motor's joint venture and independent business will go hand in hand. The goal of Dongfeng in 2013 is to achieve a sales volume of 3.32 million vehicles, and accelerating the self-development is the top priority. Dongfeng plans to achieve sales of 3 million independent brands in 2016.
According to the latest data from the China Passenger Cars Association in February, Dongfeng brand passenger vehicles sold 36,000 vehicles in January, an increase of 90.4% year-on-year, of which Dongfeng Fengshen increased 100.2% year-on-year. The same as the "national team" of the Chinese automobile industry, in January, FAW brand passenger vehicles sold 30,000 vehicles, and SAIC brand passenger vehicles sold 21,000 vehicles.
In 2012, Dongfeng sold 3,088,500 automobiles, ranking second in the industry. During the period, the units including Dongfeng Nissan, Shenlong Motors and other segments of the Group achieved progress through the joint venture's technology. At the same time, Dongfeng Fengshen, Dongfeng Liuzhou Automobile and Dongfeng Zhengzhou Nissan also achieved breakthroughs in their three independent business units.
According to reports, after a close partnership with Japan’s Nissan Motors and Honda Motors, the French Peugeot Citroen and Renault, and Hyundai’s Kia Motors, the Dongfeng-Volvo Group’s commercial vehicle cooperation project has recently been announced.
So far, the top-level design strategy of Dongfeng Auto's "independent development + joint venture cooperation" has gradually improved.
Dongfeng's “Twelfth Five-Year Plan†identified the strategic goal of “building China’s strongest, world-class automotive manufacturersâ€. Its core will focus on the breakthrough of independent brands. By 2016, Dongfeng Motor’s own brands include commercial vehicles and The sales volume of vehicles will reach 3 million.
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