Refrigerator market demand analysis
Cold storage is the basis for the growth of the cold storage industry and is an important part of the cold chain. With the improvement of people's quality of life in China, China's agricultural production has increased substantially, and fast-frozen foods have grown rapidly. The demand for equipment for cold storage installations is increasing, and the demand for refrigerated trucks is also increasing. According to the estimation of the Ministry of Agriculture, by 2020, the per capita vegetable consumption in China will increase by 30 kg on the existing 370 kg base. The new demand will be handled through the improvement of yield and elimination of consumption. The output of frozen foods has increased at a rate of 20%, and has increased at a high rate of 35% in the past three years or even higher than the average growth rate of 9% in the world. The refrigerated truck market also ushered in the spring of growth. Important tables are now in the following areas:
(A) The cold chain market continues to improve
The new authorities have further upgraded the tranquility of food. The number of middle-class people continues to grow, the demand for cold-chain products and logistics is increasing, and the authorities and consumers are becoming more aware of the concept of cold-chain logistics. The cold chain market scope has continued to expand. In 2014, regardless of whether the State Council, the National Development and Reform Commission, the Ministry of Commerce, or the local authorities at all levels had issued cold-chain coherent policy plans, a significant signal was released from this point: the country focused on the development of the cold chain from top to bottom. Fair competition in cold chain logistics will get better and better. In addition, 2015 will be the last year for the implementation of the “Agricultural Cold-chain Logistics Growth Planâ€. The next five-year plan will set up equipment deployment, cold chain standardization, fair cold chain conditions, and cold Chain tax deductions and other aspects will be inherited and enhanced.
(II) The active structure of fresh electricity suppliers and the growing demand for fresh produce
The annual output of fresh produce in China is about 700 million tons; the annual output of frozen foods exceeds 25 million tons; the total output value exceeds 52 billion yuan; and the number of frozen and frozen food enterprises with an annual turnover of over 5 million yuan is about 20,000, and the number of employees is 250. Ten thousand people. Stop now, China has a total of more than 2,500 range of meat food factory, annual production of 60 million tons of meat, and production at a rate of 5% each year; more than 2,000 frozen food plant above the range, annual output over 10 million Ton, and increasing year by year with a 20% rate; more than 4,000 cold-drinking companies above the scope, annual production exceeding 1.5 million tons, and increasing annually at a rate of about 7%; more than 1,500 dairy enterprises above the range, The output is 8 million tons, and it increases year by year at a rate of about 30%; the output of aquatic products is 44 million tons, and it increases at a rate of 4% every year.
According to the data announced by Yin Wanguo Securities, the performance of the fresh e-commerce business in 2013 was 13 billion yuan, a year-on-year increase of 221%, and the cold chain home delivery range was 3.9 billion yuan. It is expected that there will be 7 times the fresh e-commerce business scope in the next three years. , mobilize the cold chain delivery market 6 times the development space. Fresh E-Commerce's market range in 2014 reached 26 billion, and the growth momentum is very rapid.
Conservatism expects that fresh e-commerce business growth rates of 2015-2016 will be 100% and 75%, respectively, corresponding to 2015-2016 sales of 52.1 billion, 91.1 billion, and the growth momentum is very rapid. The key to the growth of the fresh e-commerce lies in the cold chain logistics capabilities of the products. The comprehensive and differentiated service experience that begins one kilometer and one kilometer from the end will be the focus of competition in the fresh e-commerce module, and now the cold chain logistics company is still working. No productization has been formed. Therefore, it can be predicted that the market scope for the deployment of equipment for setting up the cold chain will be further expanded.
(III) Cold chain growth is outdated
Judging from the recent developments, the huge market demand for refrigeration and refrigeration, the urgent need for cold storage and other cold-chain assets have risen sharply, and there has been a growing demand for the growth of Chinese cold chain with great content and great momentum. China's cold chain is facing large scales. Growing chances. Whether it is the fast-growing central and eastern regions, the potential demand for cold storage in the western market is always huge. With the gradual improvement of the national policy and the progress of the people’s survival, the cold chain will grow in the next few years. The warehousing, production, processing, heat preservation, and consumption of cold chain related equipment will be deployed. There is a large market space, which also contains a huge business opportunity to be opened up. The preservation and processing of agricultural products by the Gansu Limin Movement is an inheritance of agricultural production and a "secondary production economy" in the course of agricultural reproduction.
Defender Body Kit,Car Grille,Hood,Front bumper,Rear bumper
Guangzhou YS Auto Parts Co.,LTD , https://www.zjysapcn.com