New car prices less effective manufacturers to open up the second battle accessories price cuts
The countermeasures that automobile manufacturers make to the depressed automobile market are often to lower the price of the vehicle. However, when the price of the vehicle has fallen, the manufacturers have started to open up the second front to lower the price of spare parts. Recently, the reporter learned from the Mazda dealer that the FAW Car Mazda 6 has twice adjusted the price of more than 100 kinds of related spare parts that the user cares most about. The price adjustment scope includes maintenance parts, common parts for maintenance and parts for vehicles with accidents, and the maximum price reduction rate will reach 40%. The most commonly used accessories to pull down the price It is reported that in the adjustment range of common maintenance parts, maintenance parts, an average reduction of 22%, the accident vehicle common spare parts up to 15.2%, shock absorbers, tires, brake discs, bumper masks and skeleton, safety The prices of airbag modules, doors, front fenders, and sheet metal paints have all been significantly reduced. FAW Car Mazda 6 spare parts department responsible person said that this time a substantial price adjustment is to ensure that the parts are pure, high quality at the same time, so that benefit the user. The price adjustment through spare parts is to maintain the advantages of the products and is also an adjustment made by Mazda6 to actively respond to market changes. The price reduction of fittings is favorable for the sales of new cars. Many consumers take the pre-purchase cost as a key factor to consider, and ignore the expenses after the purchase. With the popularity of cars, private car consumers are becoming more and more mature, and the attention paid to car maintenance, spare parts and other after-sales services and fuel consumption is getting higher and higher. Some consumers began to realize that, in fact, the price reduction of accessories seems to have little effect in the short term, but given the long-term cost of car use, this cost has to be considered. As a result, some manufacturers began to grasp the psychology of consumers. As early as the middle of this year, Hainan Mazda announced a substantial reduction in spare parts prices. According to the introduction of the Haima dealer, because many new cars are still in the free maintenance period, this incident did not cause much attention, but the price of accessories does affect the decision of the car buyers, and some potential buyers will compare in detail. The cost of use of each model, then select the beauty of the United States. Some industry insiders believe that two months ago, Shanghai Volkswagen's POLO's spare parts also announced substantial price cuts. There are many users of Volkswagen POLO, and the more expensive complaints about POLO accessories have been more. The price reduction of POLO accessories has eliminated the worries of potential buyers to a certain extent, and it has played a significant role in the promotion of new cars. The Mazda 6 also joined the second battlefield to reduce accessories, and the ultimate profit is the consumer itself.
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