In the context of the economic growth downturn, the lighting and LED industries have entered the traditional off-season as scheduled. Recently, both manufacturers and distributors have complained to reporters that it is difficult to do business. The reporter learned that the industry has changed in the near future, lighting companies have lost money, some executives have resigned, and some even owe debts. In the face of the industry's predicament, the dominant enterprises have stepped up their acquisitions to warm up, and the industry has ushered in a wave of mergers and acquisitions. In addition, local enterprises in Guangdong have taken a different approach and are ready to move to the out-of-province market and pull the battle line to the northwest. The industry believes that with the advantages of the original industry and the advantages of the northern location, it will help local lighting companies to open up the market to tide over the difficulties. The price war has caused market chaos. Recently, many lighting companies or dealers have told reporters that this year's business is light and the days are not good. A local dealer revealed that the business was still barely in April and May this year, and it was bleak in June, not even 10,000 yuan. The dealer said that there will be two months from the peak season of Jin Jiu Yin Shi, and the next seven or eight months will be the most difficult day. Some insiders told reporters that many companies enjoyed the opening of the business last year. In the first year of this year, many companies have been disadvantaged. Sales have been blocked for several months, resulting in an increase in inventories. Many companies have complained. The source said that the situation in the second half of this year is expected to be even more severe. It is understood that the current lighting industry can be described as anxious inside and outside. Many enterprises are in a loss, suffering in struggles and sufferings; some enterprises face executive resignation, such as Qinshang Optoelectronics; some enterprises owe debts; others are acquired, such as the lighting of the company was acquired by Weiwei . According to the above-mentioned insiders, overcapacity in the industry has triggered vicious price competition among enterprises, which has caused the prices of downstream enterprises to continue to fall, and profit margins have been severely compressed. According to the source, the current gross profit margin of the LED industry is only around 20, while the net profit is less than 5. It is understood that the direct consequence of the vicious price competition of enterprises is that the products on the market are cheap and the quality is not guaranteed. The reporter recently visited the market and found that 3W LED bulbs, cheaper than 3 yuan can buy one in the wholesale market, while similar products produced by brand companies are sold for tens of dollars, the price is very different. Some manufacturers have emphasized low prices, resulting in uneven product quality and chaotic prices.
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