LED lighting industry strengthens itself is the key
When the competition focus of the LED lighting industry still stays on the large circulation products, all the wholesalers have adopted Ning's choice of hundreds of mistakes, and can't miss a mentality to choose to cooperate with the company to ensure that the future is good. At this point, LED lighting companies do not have peace of mind to embrace the thigh, because there is the possibility of being abandoned by the thigh at any time.
On March 21st, TCL Lighting released high-performance LEDT5 plastic bracket, T8 plastic straight tube, T8 integrated bracket, LED series modular lamp panel, modular bracket, intelligent adjustable LED series home ceiling lamp in Huizhou , LED engineering downlights, COB series of LED spotlights, five new series. In the new product, the author found that T5 and T8 occupy an important position of TCLLED lighting. In 2013, TCL Lighting also returned with the king, and launched the LED flagship pioneer flag. It launched the LED Ace T5 bracket and entered the market with ultra-high quality and ultra-low price.
In addition, a number of large companies such as Yiguang Lighting, Mulinsen, Changfang Lighting, Foshan Lighting, Cosbury, Teyous, and Shifu are increasing their efforts to develop LED lighting channels, but carefully analyzing the product structure of these companies. It was found that T5, T8, bulbs, lamp strips and other large circulation products were the largest. Because the current LED lighting market is still in the replacement market, these products are simple and belong to circulation products. He Wei, deputy general manager of Midea Lighting, believes.
The study found that LED lighting large circulation products, due to the short cycle of traditional lighting, relatively low investment, quick effect, can not only rely on the original store of dealers, no need to make too many changes, and can effectively use the hardware channel. This is why LED lighting companies can build so many sales outlets in a short period of time. For example, after the successful establishment of the core foundation of 47 logistics centers nationwide, Shifu Ford has entered the stage of distribution channel development this year.
The current state of the industry also means that wholesalers will usher in a two-year incubation period. In the past two years, as traditional lighting companies and emerging companies have stepped up their efforts in channel development, they have given various wholesalers, especially wholesalers with strong radiation capabilities, various preferential policies.
For the wholesalers, when the focus of the LED lighting industry is still on the mainstream products, the LED lighting brand is still unclear. It is not clear who is the future of NVC and Opp. They only have to choose more. Brands, take Ning can be wrong, can not miss a mentality to choose to cooperate with the company to ensure that the future is good opportunities.
In this round of LED lighting game of manufacturers, strong wholesalers firmly grasp the initiative, for manufacturers to choose to cooperate with them is like holding a thigh. But what about the actual situation?
For example, Shandong Shilin Lighting is definitely a big-scale retailer in the industry, and many manufacturers will be delighted by the hug. However, according to relevant sources, there are currently no fewer than 40 brands under the agency of Shilin Lighting, some of which are LED lighting brands. This year, Shilin Lighting will gradually eliminate some LED lighting brands without market competitiveness through market testing.
Therefore, for LED lighting manufacturers, the ability to hold the thigh can certainly be encountered, but also an important step towards success, but it also needs to be hard, otherwise there is still the possibility of being abandoned. Another point to consider is that when the wholesaler represents more brands, whether the brand can be promoted as one of the key factors for success or failure. When the brand of its own is marginalized by the merchant, the meaning of holding the thigh is not particularly large.
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