While ushering in good development opportunities, the LED screen industry is also facing some structural problems. The fierce competition caused by homogenization drives the optimization of the brand structure of the industry, and the small gap precisely serves this historic role.
As we all know, the small-pitch display technology has been growing up as a new hot spot in the LED screen industry since 2012, just a few short years ago. However, for enterprises in the LED screen industry, the small-pitch technology is not only a new profit growth point, but its more important significance lies in the role played by the optimization of the industrial structure.
The relatively low entry barriers and good market prospects of traditional LED display technologies have brought about rapid growth of LED screen manufacturers. However, there are many companies that focus on simple imitation and rough production, and the entire industry products. The increasingly convergent effects have become more pronounced, making differentiation and product quality a consensus for the industry as a whole.
As an emerging display technology, the small-pitch LED has a higher requirement for the R&D, process, and other processes than the traditional LED screen. At the enterprise level, if there is no certain amount of funds, R&D team and production line is difficult to carry. Intangible, the small spacing technology has promoted the LED screen industry's own pace of survival of the fittest, which will undoubtedly accelerate the restructuring of the industry structure, structural optimization.
On the other hand, the small-pitch LED as an emerging technology also serves as a technology that has extremely high requirements for enterprise scale, and also gives more opportunities for non-traditional LED display manufacturers. In recent years, many manufacturers of traditional DLP splicing screens, liquid crystal displays, professional displays, and even televisions have joined the small-pitch LED screen industry circle. Injecting fresh blood into the LED screen industry has also stimulated healthy competition in the industry and is conducive to the healthy development of the industry.
At present, under the appearance of the prosperity of the LED display industry, the undercurrent of the industry shuffling is surging. No matter the industry's own development or market environment, LED screen industry needs to make structural optimization. Non-traditional LED display companies, small-pitch technology is its excellent opportunity to cut into the LED display industry; and traditional LED display manufacturers, are also expected to use small-pitch technology to create their own differentiated competitive advantage.
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