The so-called industrial chain integration is a process in which a leading enterprise in the industrial chain links adjusts and optimizes relevant corporate relationships, makes them act together, improves the operational efficiency of the entire industrial chain, and ultimately enhances the competitive advantage of the enterprise.
At present, the integration of the industry chain in the LED lighting industry is a trend, a trend, and a hot spot. Looking through the annual report of listed companies in the first half of 2013, the words and words such as acquisitions, mergers and acquisitions, joint stocks, capital injections, and shareholdings are common occurrences. The specific examples of industrial chain integration are numerous.
For example, the domestic chip leader Sanan Optoelectronics wrote in the "2013 Semi-annual Report": as soon as possible to implement the company's shareholding in Taiwan's Yuanyuan Optoelectronics and the acquisition of US lumens, further improve the company's product quality, improve product structure, enhance core competitiveness and Brand influence.
In the field of LED downstream applications, Sanan Optoelectronics is also a frequent action, which attracts attention. On the one hand, Sanan Optoelectronics and Sunshine Lighting jointly established Xiamen Sunshine Sanan Lighting Technology Co., Ltd. with a registered capital of 30 million RMB, Sanan Optoelectronics and Sunshine Lighting respectively invested 40 and 60. The joint venture's business scope covers new LED light sources and new types. Development of lighting products and development of lighting market channels. On the other hand, Sanan Optoelectronics also announced that it will jointly build a LED application company with Weiwei, with a total investment of more than 1 billion yuan.
The activity level of other listed companies' industrial chain integration is also high, and you are quite chasing after you. For example, as the radar love that is most concerned about the lighting industry at the beginning of the year, new actions have recently been released. Dehao Runda Announcement: It is planned to jointly establish a company engaged in LED (Light Emitting Diode) packaging business in Huizhou, Guangdong, with NVC Lighting. Among them, Dehao Runda invested 40.80 million yuan in cash, NVC Lighting invested 39.20 million yuan with the assessed equipment and cash, the shareholding ratio was 51 and 49 respectively. As announced by domestic packaging giant Ruifeng Optoelectronics, It will jointly invest 200 million yuan with TCL Group and Yuxing Enterprise, a wholly-owned subsidiary of Taiwan's Yuyuan Optoelectronics Co., Ltd. to establish Huarui Optoelectronics Technology (Huizhou) Co., Ltd. Jiangxi Lianchuang Optoelectronics announced that it will acquire the equity of Shanghai Xinmao 51 for 16.72 million yuan and lay out the LED business in East China.
Industry veterans said: As a new generation of light source, LED is not only a product revolution, but also an industrial revolution. In this revolution, it will be very difficult for any company to move forward alone. By integrating resources and leveraging each other, companies can live better and go further.
With whom to decide how far to go, the old saying goes: How far can a person go and see who he is with. The same is true of cooperation and game between enterprises. The integration of the industrial chain is committed to tightly linking the enterprises in different links of the industrial chain through the power of capital or the goal of mutual benefit, and in the later cooperation, it will produce a glory and a loss. Therefore, the integration of the industry chain sounds very pleasant and looks very good, but there are thorns and risks behind it. In fact, in addition to the integration of the industrial chain, any form of cooperation between listed companies has both positive and negative aspects and needs to be treated with caution.
After the introduction of the semi-annual report in 2013, many media began to pay attention to the performance of NVC Lighting and Dehao Runda, which had a high-profile announcement of their love. On August 29, NVC Lighting released its first half of 2013 performance report. The report shows that NVC Lighting achieved revenue of 1.689 billion yuan in the first half of the year, up 4.6 year-on-year; realized net profit attributable to shareholders of listed companies was 81.234 million yuan, up 92.3% year-on-year, while DHL Runda 2013 mid-year report showed that the reporting period Within the company, Dehao Runda achieved operating income of 1.353 billion yuan, a year-on-year increase of 10.52; realized net profit attributable to shareholders of listed companies of 50.501 million yuan, down 59.38 compared with the same period of last year. In the first half of the year, the net profit attributable to shareholders, NVC increased year-on-year 92.3, Dehao Runda decreased by 59.38 year-on-year, which is a far cry. Therefore, some media began to question the value of cooperation between the two sides is not worth it.
Another reason for the media to question the cooperation between the two sides is the joint efforts of NVC. The overall performance of the Dehao brand in the channel market is too flat. Although NVC is now available in the terminal market. Dehao's brand image store, but in terms of the overall channel layout and market activity, the performance is not outstanding.
It is reported that as of the end of 2012, NVC has 3,231 stores in the country, and the prefecture-level city coverage has exceeded 97. As an excellent brand in the lighting industry, how does NVC Lighting balance NVC and NVC in the channel. Dehao's relationship is also one of the factors that some industry insiders question whether the cooperation between the two sides can bring about a win-win situation.
Of course, at this stage, it is too early to judge whether the cooperation between NVC Lighting and Dehao Runda can win. However, in the current situation where many listed companies actively seek cooperation and share resources, it is very important to choose a partner.
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