i maintenance and Shell reached a direct cooperation model to build business owners "chain of trust"

i Maintenance of lubricants in cooperation with Shell

After-sales free maintenance mode in the automotive aftermarket platform “i-Maintenance” formally entered into a strategic partnership agreement with global lubricant sales champion Shell . After the cooperation, Shell will provide special lubricants for the i-care channel, and the service has now exceeded 1 million i-care users.

In December 2014, the “free maintenance” business model landed and i Maintenance officially launched. According to official data, after more than one year of operation, the platform currently has 20,000 cooperation sites and more than 1 million contracted users, covering 341 prefectural-level administrative regions and 70% of county-level administrative units. “From a geographical point of view, i The maintenance service system has no dead spots or blind spots in mainland China." i Maintenance users spent almost half a year from 0 to 10,000, from 10,000 to 100,000 for nearly 5 months. But from 100,000 to 1 million, only one quarter was used.

A product that has been on-line for less than two years, how did it shine with a 100-year-old Shell Lubricant?

Opportunities for cooperation: Innovation is the bond that connects iMaintenance and Shell Lubricants

iMaintenance is an innovative project of Huibao, PICC, and Tencent Lobo. It is an unprecedented initiative in the industry, both domestically and globally. "Buy insurance send free maintenance throughout the year." i maintenance through the cooperation with the PICC to achieve a true sense of maintenance free, won the trust of many owners. As the world's largest lubricant manufacturer and supplier, Shell has always been a world leader. Shell is committed to using innovation to open up more energy and provide owners with the best service concept. It has reached a high degree of consistency with the product concept of iMaintenance and has contributed to the cooperation in the automotive aftermarket industry.

For this cooperation, Mr. Wang Yi, CEO of Shanghai Huibao Data Technology Co., Ltd., a maintenance operator, said: “Shell has world-renowned lubricants and a Shell Heineken oil change center covering the whole country. At the same time, we must continue to optimize the service experience and strive to build a healthy and sustainable business model.i The brand new product concept coincides with the concept of terminal service advocated by Shell. Special lubricants have chosen Shell as a partner. I believe that Shell i's maintenance lubricants will definitely bring new offline service experience to Chinese owners! I am confident in the future cooperation between both parties."

Impact: The owner chooses more, but cooperative B merchants will benefit more

There is no doubt that the cooperation with Shell will provide more choices for the offline partner merchants and users.

First of all, from the perspective of product quality, the social repair shop has long been difficult to get the trust of customers is the root cause of product quality is not guaranteed, with the cooperation of Shell launched the i maintenance specifically for lubricants from the product side to ensure user trust, bring more for the cooperative merchants Multi-customer; secondly, the exclusive supply of engine oil from the Shell factory direct supply, reducing the intermediate links, regardless of the timeliness of product supply or distribution are more secure, service quality is more easily controlled, will greatly improve the cooperation of merchants and users Experience; Finally, as the world's top-selling lubricant brand, Shell has a high degree of brand recognition, which is beneficial to both parties providing brand endorsement to cooperative merchants.

Outlook: Shell will help i maintain the market in the post-market attack!

Today, iMaintenance has been widely accepted by terminal auto service companies. At the owner level, the influence is also increasing. Although Shell's cooperation with iMaintenance was a year late, we are optimistic that Shell will use the strong brand role to come from behind and maintain its position. Similarly, we believe that the cooperation between Huibao and Shell can also help i maintain further development at the B-end and consumer level.

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