Starting from Dongfeng Motor Company and referring to GM, planning its three major passenger car brands has never stopped speculating about their respective roles. On April 19, Dongfeng Motor, one of its sub-brands, also announced its mid-term business plan for 2013-2017 on the same day that Dongfeng Motor announced the Dongfeng Passenger Vehicle brand. According to the plan, Dongfeng will reach 200,000 units in 2017 and enter the second camp of its own brands.
Seven new car MPVs in half
“GM allows its subsidiaries to locate different market segments, effectively avoiding competition losses.†For Dongfeng Passenger Vehicle’s claim to standard GM, Yu Liuming, Party Secretary and deputy general manager of Dongfeng Liuzhou, told reporters that Dongfeng Passenger Vehicle The benchmarks referred to refer to the brand management model of learning to solve the competition among branch companies, rather than rigidly acquainting Fengshen, Feng-Ying, demeanor with brands such as Buick and Chevrolet. “
However, compared with the generic brands, Dongfeng Passenger Vehicle has even further defined the positioning of the three sub-brands, but it is still impossible to avoid mutual competition in the future. In this regard, Yan Liu Ming frankly, the difference between positioning may not be visible in the short term. However, after one or two generations of development, product differentiation has also emerged.
According to this logic, it is particularly important how the product line has some similar appetite and style. According to Dongfeng Publishing the 2013-2017 Mid-term Business Plan, in the market layout of seven new cars from 2013 to 2016, all four models are MPV models and involve two major series of business MPVs and home MPVs.
2025 Super 2% share of passenger cars
In fact, it is not just the “MPV manufacturing experts†that Dongfeng is going to do. Liuzhou Automobile Co., Ltd. has already passed its product shortage period. Popular brands of passenger cars have formed three series of models: popular CM7, popular Lingzhi and popular Jingyi.
The medium-term business plan announced this time pointed out that through the continuous expansion of the product line's overall layout and sales volume, Dongfeng Liuzhou Auto will achieve a market share of more than 2% of passenger vehicles by 2025, and thus be promoted to be a mainstream automobile manufacturer. .
On the product line, in addition to the MPV market, Dongfeng Liuzhou Automobile is also constantly improving its product lines for the Jiajia and SUV markets. In 2013 and 2014, new SUVs and new sedan products will be launched.
In addition, the face of Dongfeng brand cooperative shop model that did not proceed smoothly before this, Min Liu Ming told reporters that in the future this model will be implemented in the third or fourth tier market or the area where the willingness to build stores is not strong, saving channel construction costs. At the same time, for each brand's current independent network, it plans to implement shared services in terms of services, thereby effectively improving service satisfaction. And he said that at present, the sales of cooperative shops have not been started without the training of brand models.
Popular MPV product layout planning
The reporter learned that the recent high-end official vehicles released at Shanghai Auto Show popular CM7, will be with the current popular Ling Zhi products - Ling Zhi M5 and Ling Zhi M3/V3 together to achieve business MPV high, medium and low market all-round Array. In the home MPV market, Dongfeng Liu steam revealed that it will launch a variety of models in the next five years, the layout of home multi-functional travel, leisure market, the prospect is very much worth the wait.
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