In the past ten years, attracted by the tremendous development potential of the domestic auto market, many multinational car companies and parts and components companies have entered the domestic market one after another. In terms of the tire market, world-renowned tire companies such as Bridgestone , Michelin , and Ma Brand have been widely used. Domestic consumers are familiar with. At the same time, relatively late start in the domestic tire companies have gained rapid development, some companies in the domestic market gradually cut outcrop angle, some even among the highest in the world tire industry, Shandong Ling Long Tires Ltd. is one A representative company.
“Despite the continuing difficulties of raw material price fluctuations, overseas trade, and technical barriers, last year, the production and sales of exquisite tires still achieved an increase of around 20% compared with 2011, with foreign exchange earning nearly 1 billion yuan, and continuing to lead the domestic market. Tire industry.†Talking about the performance of the company in 2012, Lingfeng tire chairman and general manager Wang Feng told reporters that, as for the main reason for business growth, it will be attributed to the company’s long-established core competitiveness and development The correct development strategy.
Using Innovation Technology to Ensure the Core Competence of Enterprises
Wang Feng told reporters that the reason why Linglong Tire has been able to lead the industry for many years is that its important reason is that the company has always focused on investment in innovation and has mastered many core technologies in the industry. After years of development, exquisite tires have now formed a relatively complete innovation system. Compared with their peers, the company has obvious advantages in both hardware and software facilities and personnel reserves.
It is understood that Linglong Tire is one of the few companies in China that has a national-level enterprise technology center, post-doctoral research workstation, and academician workstation. The company has built the first domestic noise laboratory and low rolling resistance test room in the tire industry in China. The rolling resistance test laboratory passed the European Union's accreditation in 2012 and met the implementation standards of the EU Tire Labeling Act. At present, the series of products sold by the company that are sold to European Union countries have met the requirements of Class C tires as a whole, some of them have reached the requirements of Class B tires, and some tires even meet the requirements of Class A tires. In addition, the company's own research and development of "low-profile anti-slip, low noise super-high-performance passenger car radial tire" won the second prize of national science and technology progress, has become the highest level of domestic tire products.
Leading technology applications helped Linglong Tire to win the trust of well-known auto companies such as China FAW, Shaanxi Heavy Duty Truck, Dongfeng Automobile, Beiqi Foton, Chongqing Hongyan, SAIC-GM-Wuling, Jinan CNHTC, and Xiamen Jinlong, as well as the recognition of consumers. “In order to more efficiently, directly and comprehensively collect the latest developments in science and technology research and development in the industry, the company has established a group R&D center, a Beijing R&D center, and a North American R&D center in order to attract global high-tech talent, improve their scientific research, and further build the core of the company. Competitiveness.†Wang Feng told reporters.
National, but also the world's active development of overseas markets
After realizing the limitations of the "price war" in the domestic tire market, Linglong Tire turned to a more mature and orderly overseas market. The company actively promotes its international development strategy and invests overseas to build a production base. It is understood that in 2012, Linglong Tire has already held a foundation laying ceremony for high-performance radial tires in Thailand. Wang Feng explained to reporters that there are three main reasons why Thailand is the first stop of the overseas market for exquisite tires. First of all, Thailand is one of the major origins of natural rubber. This geographical advantage will help exquisite tires avoid supplier's monopoly risk of natural rubber, which can reduce risk and procurement costs. Secondly, locating a plant in Thailand will help transport tires to neighboring countries with Thailand as the center, thereby greatly reducing logistics costs. Finally, Thailand is located in Southeast Asia. Compared with the Chinese market, it can evade trade protection barriers in Europe and the United States, and it can also reduce tariffs that are exported to Southeast Asia from the mainland.
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