Since the early years, many businesses in the building materials market have been promoting through various alliances and group purchases. With a number of branded product packages, the consumer boom has started. This money-saving and labor-saving group purchase has gradually become more and more important. Accepted by the market, it has become a "strengthening pin" for the weak building materials market.
Third-party group purchase website is hot With the advent of the decoration season, major cabinet companies have made news of alliance promotions. When consumers choose well-known brands of building materials products, they are also struggling to find opportunities to fight for the lowest price. Building materials group purchase will become the choice of many first-time decorators. The guarantees of third-party group purchase websites, "ultra-low prices" that are lower than May Day's prices, and the bargaining power of the "head" on the stage are not bargain-hunting, leaving many consumers who are new to the market tempted.
Group buying may not include after-sales group buying. Consumer Liu said that the group buying website looks very lively, and the actual low-priced products are just a few products. Many people think that the 100 yuan deposit can be refunded anyway, and they have to pay. When not satisfied with the return. In the transaction, sometimes to the brand store to transfer orders, the store sales staff told the price is too low, it is recommended to sign the contract in the store, but in this case if there is a problem in most of the stores are not responsible.
Group purchase price still has room to operate Some cabinet brand owners said that the group purchase website is a consumer platform and usually pays “service fee†to the group purchase network with the number of participating activities. Brands rely on the number of visitors to the group-buying website to attract consumers to make deposits and transfer orders in physical stores.
For the day's launch price is the lowest price, a cabinet brand staff who participated in the group purchase said: “Some are, some are not. There are also many operating spaces during this period.†In the group purchase activities, businesses generally launch a set or a Special price items to attract consumers, the price is much lower than the market price. “But special products are either not very good or they are inventory products. Businesses do not participate in activities with good products.â€
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