Last year's "home appliance repair" campaign was still undecided, and this year's automotive electronics market has also seen new faces. Shortly after the introduction of the new waveguide, Xiaxin, another cutting-edge power, recently announced the formation of a joint venture with Nanjing Automobile to begin its journey in the automotive field. It is self-evident that the desire to share food in the emerging market of the automotive electronics market is a matter of concern for these companies. A 175 million stepping stone On March 29, Amoi Electronics announced that it has established a joint venture with Nanjing Auto to invest 175 million yuan in its own funds, which will account for 50% of the joint venture. The new company's main business is the production of automotive bodywork. As for the specific management setup and cooperation content, the industry has given more associations. According to Mr. Wang Zhiquan, spokesperson of Xiaxin News, Amoi will issue an announcement in the near future to announce the details of the cooperation program with Nanjing Auto. At present, both parties are still in further negotiations. The obvious fact is that when an industry develops to a certain scale, the profits of the industry are roughly diluted, and the market situation is clear, new market opportunities are sought, the advantages are exported to the outside world, and the resources owned by them are amplified to continue to expand and improve. The overall strength of the enterprise is the only way for a company to diversify its operations in a market economy. In the three main industries of Amoi, the mobile phone is facing the trend of increasing inventory and thinning profits. In the area of ​​IT and home appliances, Amoi still occupies a leading position, but it is only continuing to consolidate its advantages. According to statistics, China’s auto electronics market will reach US$55 billion this year, and will continue to accelerate in the “fast lane†in the next few years, becoming a hot market now. Entering the auto industry has thus become a very popular trend recently. Aiming at the value-added space of this market, Amoi extends the brand to other industries and realizes a new round of industrial expansion and upgrading. According to reports, the initial investment of 175 million yuan is only the first phase of investment, in the future will continue to increase investment depending on the development. The interpretation of the "V-shaped" supply chain and the cooperation of Nanqi are not only simple as the production of automobile bodies. Cooperative production of the body is only the first step of Amoi planning. The real intention of Amoi is to take the opportunity to enter the automotive electronics market and realize There is a smooth extension of the main business. According to Mr. Wang’s introduction, Amoi has accumulated considerable advantages in R&D teams, technical strength, marketing channels, and brand building in the areas of mobile phones, DVDs, and audio, and the rise of the automotive market has also led to a boom in automotive electronics. Amoi's transition from mobile phones to car phones, from DVDs to car DVDs, and from stereos to car stereos, in the case of Amoi, can smoothly achieve yet another extension of the main business and continue to expand Amoi's brand advantage; Automotive electronics market, occupy the initiative and initiative. In fact, Amoi is already well prepared for automotive electronics. In September last year, the Electronic Equipment Division was established to research, develop and produce automotive electronic products including automotive TVs, car phones, car DVDs, and car stereos. Research and development are progressing well. With the inherent technological advantages of Amoi, product development is not a problem, and the problem is how to enter the automotive electronics market as quickly as possible. At this time, cooperation with Nanjing Auto is in the midst of a win. It is reported that these products will be used in the body products produced by the joint venture company of Amoi and Nanqi. Through a joint venture with Nanjing Auto, Amoi will be able to obtain a certain profit share from the body, and at the same time it will become a supplier of automotive electronics products to the joint venture company. It can be described as one stone and two birds. Amoi also stated that selling its own automotive electronics products to joint ventures is the driving force and target of Amoi’s joint venture. There may be doubts that A and B will jointly establish C, A will supply C, and C will be supplied to B after assembly. Why not supply A directly to B to reduce circulation costs and exchange costs? Mr. Wang said straightforwardly that a Xiaxin vehicle-mounted product has not yet been tested in the market; secondly, there is a high threshold for entry into the automotive electronics market; and thirdly, this bodywork project can be used to drive the development of its vehicle-mounted electronic products. By establishing a joint venture company and borrowing the other party’s platform and resources, it cuts into a relatively unfamiliar market, reduces risks, and improves adaptability; the joint venture company also becomes the other party’s “parent-child familyâ€, and of course will take special care. The survival rule of this triangular supply chain, Amoi is obviously quite old. Future life space Xia Xin's participation this time, of course, is not a game that only wins. A strong enterprise in a certain industry has entered a relatively new field and it is uncertain. It will be affected by factors such as the capacity of the existing market, the relevant industrial policies of the country, and the benign operation of the joint venture. The current automotive electronics products can be said that Chinese companies still play an active role. It is reported that the domestic car audio market is divided into two parts: First, the original supporting market, which refers to the car stereo installed at the time of delivery of the car. About % of the shares are concentrated in the hands of Shenzhen Hangsheng, Jiangsu Tianbao, Siemens VDO, Philips and other major companies; second is the retail matching market, but most are Japanese, Pioneer, Sony, Alpine, Kenwood and other Japanese manufacturers and Philips, Siemens VDO It is monopolized by well-known European and American brands. In terms of market size, more than 4 million cars were sold domestically in 2003. Analysts in the industry expect that, considering the factors for the replacement of stereos in used cars, the size of the domestic car-supported audio market should be around 5 million sets, and this scale will continue to expand with the development of the automotive industry. In the audio field, other vehicle-mounted electronic products also have a huge market capacity, and strong rivals wait and see. After solving the barriers to entry and resolving the buyers of the initial products, how can we develop in this fiercely competitive market and whether we can re-create the main theme in the future? Amoi will have to experience product quality, technology, Marketing continues blood and blood exercises. Mr. Wang said that audio is the strength of Amoi. In the future, it will continuously close to the market demand in technology so as to cultivate its own market share. Referring to the trend of integrated automotive electronics products in the future, Mr. Wang said that Amoi will increase its R&D efforts in accordance with changes in market demand and continuously improve its integration with the market. In addition, Mr. Wang also mentioned that, in addition to providing automotive electronics products for South Motors, the company will also open up new manufacturers in the future and continue to work hard in the automotive electronics market. “After continuous investment and incubation, our plan is to form a certain advantage brand in the automotive electronics market within 3 years and occupy a certain advantage.†Mr. Wang described the future of Amoi. BYD's current status as a maker of mobile phone batteries BYD, a mobile battery giant, began its automotive production journey in the field of electric vehicles. It is reported that the first batch of 200 BYD electric vehicles will go offline. The company said that the first batch of 200 BYD electric vehicles will be mass-produced and marketed soon after they have been improved and improved in the trial process. Because of its environmental protection, electric vehicles represent the future direction of development. However, the cost of electric vehicles is higher than that of traditional gasoline vehicles. This is one of the major obstacles to the commercialization of electric vehicles today. How to effectively solve the problem of the service life and cost of rechargeable batteries and solve the problem of centralized recycling of waste batteries is a big problem that BYD faces. To solve these problems, BYD’s future may only become wider and wider.
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