Last July, a car rental Hi with BMW to launch "BMWi at 360 ° electric projects and programs, to provide related services for the i content owners; thereafter a car rental Hi become a strategic partner of BMW i series of electric vehicles, to provide customers one-stop BMWi exclusive services; March 25 this year, BMW Connaught 1E-time delivery of 160 vehicles for a car rental Hi; April, a car rental Hi thousands of BMW Group signed a framework agreement with BMW product procurement, including BMW The 5- series plug-in hybrid models, the BMW 2 Series, the BMW 3 Series, and the BMW 5 Series have collaborated on several BMW product lines.
In addition to BMW, a number of car hires have also cooperated with Tesla, SAIC Passenger Cars, Dongfeng Peugeot and many other car brands. After reaching a strategic cooperation with a number of brands, a car rental company has continued to introduce new models. By enhancing its own market competitiveness, it also brings more convenience to car rental users.
With the in-depth cooperation between a car rental and a number of car brands, new models are constantly being launched to give users a richer experience. Taking the BMW 218i as an example, a qualifying user only needs 299 yuan to enjoy the day-long experience of the BMW 218i . By cooperating with Yijiao, car brand owners can quickly bring their own brand models to the market, intangibly boosting the car brand promotion. In fact, there has always been a mutually beneficial and win-win relationship between a rental car and various car brands.
Insiders believe that as soon as a rental car is the first Chinese car rental company to be successfully listed in the United States, it has established a firm foothold in the capital market. As far as the current market environment is concerned, the reason why a car rental company frequently cooperates with car brand merchants proves that the car rental industry is still a forward-looking vision and has the courage and strength to build a car rental industry chain. At the same time, it will provide users with a richer experience. As users get a professional, comfortable and high-end car experience, they can quickly accumulate word-of-mouth, which will undoubtedly bring a strong driving force to the next market expansion of car rental.
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